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Alterity helps independent agencies build a reliable growth engine without diluting what makes them special.
We combine Alterity Cloud, our agentic AI sales platform, with experienced operator oversight to turn outbound, qualification and pipeline into a system that runs on its own.
All the talent.
None of the bandwidth
Great agencies don't fail because of a lack of talent.
They stall because too much of that talent is tied up in manual, repetitive work.
The usual pattern
Informal outreach
Business development depends on founders, relationships and sporadic effort. Results are unpredictable and hard to scale.
The admin tax
CRM updates, research, follow-ups and reporting eat into billable time and strategic thinking.
Tool overload
Disconnected tools promise leverage but create more work, more data gaps and more cognitive load.
The result is endless context switching, limited momentum, and growth that feels harder than it should.
A flexible system
that adapts to how you work
Alterity is built around a simple idea: growth should be systematic, but not rigid.
You design journeys that run when and how you want them to. The system works continuously in the background, while you stay in control of pace and priorities.
How it works
Signal-led discovery
Identify relevant companies and people based on timely real-world signals, not static lists or over-used databases.
Intelligent outreach
Personalised, context-aware messages that write like a human, trained on your specific writing style.
Qualification and routing
Conversations are triaged, enriched and routed into the right pipeline automatically.
Delivery and insight
Live work feeds back into the system, improving targeting, messaging and recommendations over time.
This system can run daily, weekly or in focused bursts. You decide.
Alterity Cloud
Alterity Cloud is the platform that powers the system.
It brings together CRM, data and agentic workflows into a single, self-learning operating system designed specifically for agencies.
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Sonar
Signal-driven company prospect discovery
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Headhunter
Multichannel contact discovery
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Envoy
Multi-step outreach sequences
More apps coming soon
CRM
Full-featured CRM with company and contact databases, sales pipeline, tasks, activities, and email inbox connection with export to your own CRM system if you have one.
Unified data layer
All your data in one place. Continuously learns and improves targeting, messaging and recommendations over time.
A single intelligent system that improves the more you use it. No more disconnected tools.
A co-pilot model
that stays accountable
Alterity is not a "set it and forget it" platform. The system runs continuously, but it is actively supervised and improved with you.
What that looks like
Always-on execution
Outreach, qualification and routing operate in the background, day in, day out.
Weekly review and tuning
A regular cadence to review activity, outcomes and insights, and adjust strategy where needed.
Operator oversight
Experienced operators act as a co-pilot, helping interpret signals, refine journeys and unblock issues.
You get the leverage of automation, without losing judgement, context or accountability.
An invitation to
the first 10
We're inviting a small group of high quality founder agencies into a limited beta. These are teams we'd happily refer work to, with strong delivery, clear positioning, and the appetite to help shape how the platform and operating model evolves.
Founder benefits
Founder-rate lock
A permanently discounted rate, locked in for early members.
Direct influence
Input into roadmap, features and operating principles.
Priority access
Early access to new tools, workflows and data capabilities.
Peer cohort
A small group of agencies facing similar growth challenges, not a noisy community.
Team
Built by operators
Our leadership brings decades of experience from Meta, Booking.com, Publicis, and building AI platforms for brands like P&G, a decade before the current boom. We've scaled agencies, architected systems at billion-user scale, and completed exits. This is infrastructure designed from the inside out.
Founded Firedrop.ai in 2015, a pioneering AI design automation platform delivering enterprise projects for brands including P&G, AB InBev, and Domino's. Co-founder and board member of two independent agencies. Advisor and early investor to Alvius, recruitment tech startup.
Former Senior Software Engineer at Meta (Facebook Integrity, Instagram Creator Monetisation) and Booking.com. Platform architect with 12+ years' experience building AI-driven, data-intensive systems at global scale.
Experienced agency builder and chairman with 20+ years' experience scaling and selling independent agencies, including exits to global holding groups such as Publicis. Former strategic partner to brands including Sky, Vodafone, BMW, Lloyds Banking Group, HP, GSK, and IBM.
Ready to scale
differently?
If growth currently depends too heavily on you, your time or your inbox, it might be time for a different approach.